All the while in MBA we learn about the best practices followed by world-class companies to acheive greater customer satisfaction and as a result more profits. Be it SCM where Walmart and Toyotta have shown to the world the importance of techniques like cross docking and JIT or be it Dell where the 'Pull' system is followed in a market filled with 'Push' based players.
I learnt more about the Best world class practices when I read the summary of the book - "Future at the bottom of the Pyramid" and learnt more when I had the previlige of attending a seminar with Mr. C.K Prahalad, the books author - (Thanks to my college and Aditya Birla Group for allowing 20 students to attend the session. It was held at Trident, my first visit- excellent food too). So, in the session, I learnt that there is an eye hospital named "Aravind Eye Clinic" in south India where the largest number of eye surgeries are carried out at low rates.
Last couple of days were quite painful for me for I had a severe tooth ace and my face was swollen due to some puss accumulated near my check area on account of tooth infection. Because of this dental problem, I visited a dental clinic in Chinchwad, Pune. On seeing the name marathi clinic, I thought it would be a typical small dental clinic where a veteran would be treating patients. But to my surprise, I found the clinic to be very modern. It has great infrastructure - i mean the reception of the clinic looked almost like the reception of a multi-national or an IT company.
The interiors and decoration stuff was accurate but what was more astonishing was that the hospital had 4 surgical beds - or tables (whatever it may be called) and had 2 or 3 doctors. So what actually happened was that while a doctor was treating a patient on one surgical bed, the spare bed was being cleaned and sanitized by the nurses and as soon as the doctor was done with the work, he/she moved to other table where another patient was already present. So, in result, no time of the doctor was lost. A very good experience I thought. It was just like the Aravind Eye clinic I read about.
However, mind you it is also quite costly. Only the consultation fees anount to Rs. 100, simple abscess drainage Rs 500 (only prick at a place in the mouth) and root canal treatment for 3 teets amount to approx Rs 30000. But thats the cost you pay for a better service using best pracices some people may say.
Thinking deeply, I now feel that while Aravind eye clinic uses this best practice to treat more number of poor people at affordable rates, this clinic uses the practice to maximize its profits (lutofy people).
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