Shopping Malls

I generally avoid going to shopping malls to buy household things like oil, toothpaste, etc. My intention is to provide business to small shop owners and help them in whatever small way I can. But however, in Chennai, because of the language barrier, I have decided to go to shopping malls for buying these items.
So, I entered a shopping mall at Adyar (one of the most expensive and better places in chennai to live in).
The mall provided a wonderful atmosphere to shop - ample of space and AC (Relief from the heat and humidity outside).
Things were kept in the best possible orderly manner. Everything was in its place and I could find FMCG items of almost all the I knew about.

I had pre-decided the items to be bought so that I do not have to waste too much time. (Only the brand decision was left to be done on the spot depending on availability). I was of the opinion that one should enter a mall with the list of items to be bought otherwise one ends up buying unnecessary things and spending lots of money. I've always given this advice to my mother and aunts.
But after I entered the mall the orderliness of the mall, the atmosphere there, the availability of things right in front of eyes and the freedom to touch the things couldn't help me resist buying a lot of things which I had not planned. I bought chocolates, biscuits, etc which I hadn't planned. The marketer just got the better of me. So, not I accept that it isn't possible to buy exactly from the list. I'll now stop giving advices to mom and others. No more suggestions


I observed one more thing in the mall. The biscuit section had biscuits - Britannia, Parle and Sunfeast. Each company had its own brand in each biscuit category. I found that for the same weight of biscuit (and same biscuit category), the prices of Britannia biscuits were Rs 1 or 2 higher than of other two companies. Seems like Britannia has milking as its corporate strategy. Also, I found one more thing. Bourbon biscuit which is a fantastic Britannia product is now sold as the original Bourbon name. It is sold still at Rs 12. However, I found that the weight of the pack has reduced. Thus, for Rs. 12, Britannia is now giving less biscuits (about 10 grams less). Not fair.
Thus, Britannia is following a milking strategy to by charging more or reducing the weights of the packs. Existing customers like me are bound to notice this and shift to other company products like I did and bought Sunfeast biscuit pack.
(Although biscuit was not in my list of items to be bought :P)